Behavioural Change Webinar sessions - 29th Nov, 13th Dec, 7th Jan & 24th Jan, 1pm - 2pm
1 of 4 - How to deliver a social marketing/behaviour change project on a limited budget - 29th November
On 29th November 2018 we’ll be welcoming Dr Rowena Merrit from The National Social Marketing Centre for the first session of four. In this first webinar the training will cover how to deliver a social marketing/behaviour change project on a limited budget. This webinar will examine a range of social marketing behaviour change methodologies that can be implemented without large budgets. Participants will examine how using secondary evidence can deliver key insights without the need for extensive primary research. We will also look at co-creation methods that can be used to develop interventions that engage with target audiences and deliver measurable behaviour change.
All registered subscribers can sign up here
2 of 4 - Carrying out effective social marketing/behaviour change secondary and primary research - 13th December
On 13th December 2018 we’ll be welcoming Dr Rowena Merrit from The National Social Marketing Centre for the second session of four. In this second webinar the training will cover carrying out effective social marketing/behaviour change secondary and primary research. This webinar will examine how to plan and implement an effective secondary evidence review that provides an effective base to carry out primary research. We will also examine how to find relevant data through open public sources. The webinar will explain and demonstrate the different quantitative and qualitative research methods and when and how they can be used to gain actionable insights.
All registered subscribers can sign up here
3 of 4 - How to implement a social marketing/behaviour change project through partners and stakeholder - 7th January
On 7th January 2019 we’ll be welcoming John Bromley for The National Social Marketing Centre for the third session of four. In this third webinar the training will cover how to implement a social marketing/behaviour change project through partners and stakeholders. Some of the most successful social marketing programmes have been implemented on very small budgets. This is because they have used the resources and networks of stakeholders and partner organisations. This webinar will demonstrate to participants how successful stakeholder/partnership engagement programmes can be planned and implemented to achieve successful behaviour change projects.
All registered subscribers can sign up here
4 of 4 - How to effectively monitor and evaluate social marketing/behaviour change projects - 24th January
On 24th January 2019 we’ll be welcoming Dr Rowena Merrit from The National Social Marketing Centre for the final session of four. In this final webinar the training will cover how to effectively monitor and evaluate social marketing/behaviour change projects. This webinar will demonstrate to participants how they can effectively monitor and evaluate their own social marketing behaviour change projects. We will explain the different types of monitoring and evaluation indicators and outline when and how they can be used both during and after project implementation. The use of log frames and theories of change will also be discussed.
All registered subscribers can sign up here
