Skills training - Marketing Yourself and Your Medicines Optimisation Service
Marketing is one of the most popular subjects on this year's work plan given the organisational changes in the NHS and the need to show the effectiveness of medicines teams. We'll be delivering a three-session course on the process of marketing yourself and your service successfully. We’ll cover the marketing process: including identifying your customers, identifying your service’s benefits, and using marketing techniques to increase your service and personal success. Marketing is a huge topic so our sessions will concentrate on the major areas to maximise your chances of success: becoming customer-focussed; effective marketing communication; and marketing planning tools. These lively and interactive sessions will provide examples of marketing, with practical tools and techniques used within the medicines team context.
Improve your chances of meeting the needs of your customers to make a difference to patient care – book your place on these sessions now.
Session 1 – Thursday 12 November 2020 – Introducing marketing
In the first of these series of three marketing webinars, David Bailey introduced marketing, looking at specific examples from the medicines team context. He covered the importance of identifying your customers and understanding their needs and expectations.
Session 2 – Thursday 19 November 2020 – Understanding benefits
In the second of our Marketing webinars, David Bailey worked through how to use effective marketing techniques, including understanding the most impressive benefit which your customers receive from you, with specific examples from the medicines team context.
Session 3 – Thursday 26 November 2020 – Segmenting, targeting and positioning
In the third of our Marketing webinars, David Bailey will show how to segment and target your customers to provide equality of service, and how to position yourself within the market, with specific examples from the medicines team context.
Sign up here.
Across the three events we will cover many of the processes, tools and techniques needed to market yourself and your service with the maximum chance of success.
