Like our subscribers, we want patients to get the best quality outcomes from their medicines. This is called 'medicines optimisation' and it means that patients must be informed, empowered, and involved in decisions about their health. They should also feel able to say when they are unsure or unhappy about any aspect of their treatment, and to know where they can find help.
This is important because we know that:
- Up to half of patients do not take their medicines as recommended either because they are unsure, unable, or choose not to
- Many patients are unaware of the services and support with their medicines that are available to them
- Many patients are taking multiple medicines for different conditions, some of which may be unnecessary or causing them problems
- 57 million GP consultations every year are for minor ailments that could be self-treated by patients at home
These are real challenges for patients, prescribing professionals and the NHS. We aim to develop resources that will help our subscribers to address them, and ensure patients are at the centre of their care. That's why we include accessible information leaflets in our resource packs that can be shared with patients during discussion about their treatment.